Entrepreneur. Philanthropist. Author. Father.

Beyond the Books

Rob’s Business Initiatives & Entrepreneurial Impact

Rob Finlay isn’t just an author — he’s a visionary entrepreneur, investor, and business leader who has built, scaled, and sold multiple companies. With a strong foundation in commercial real estate, finance, technology, and consumer products, Rob’s ventures are driven by a passion for innovation, problem-solving, and long-term value creation.

Every venture reflects Rob’s belief in strategic growth, efficiency, and leadership.

Ventures

Highlights From Rob’s Portfolio

Defease With Ease | Thirty Capital

Organize, Triage, & Optimize Your Debt Portfolio.

Defease With Ease | Thirty Capital is the premier partner for mid-market commercial real estate owners, serving as trusted advisors for debt management. By aligning 25 years of expertise with cutting-edge technologies, we help our clients proactively navigate changing markets, manage interest rate risk, and achieve superior results.
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Cloverdale Farm

Where Tradition Meets Innovation in Agriculture.

Cloverdale Farm is a historical family farm blending sustainable farming practices with a commitment to quality and innovation. It provides not just premium products, but also an experience rooted in nature’s beauty in the Shenendoah Valley.
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Pig & Nut

Where Taste Takes Time .

Pig & Nut is a premium culinary and beverage smoke wood that is not just wood but a lifestyle. At our core, we believe in enjoying nature and creating memorable moments with loved ones. Pig & Nut’s sustainably sourced wood enhances your cocktails and mocktails, encouraging you to savor every experience and have fun while making lasting memories.
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Finlay Biodiversity

The Soul in Soil.

Finlay Biodiversity is focused on maintaining healthy ecosystems, improving agricultural productivity, and combating climate change. We do this through soil regeneration , which focuses on reversing soil depletion caused by conventional farming and deforestation.
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Real Reads

Discover Your Next Great Read.

Real Reads is designed for readers who want to dive deeper into meaningful content without the fluff. Whether through curated book recommendations or book-driven community and conversation, Real Reads is designed to make storytelling more engaging, accessible, and relevant to today’s audiences.
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