Rob’s Business Initiatives & Entrepreneurial Impact

Rob Finlay isn't just an author, he's a visionary entrepreneur, investor, and business leader who has built, scaled, and sold multiple companies. With a strong foundation in commercial real estate, finance, technology, and consumer products, Rob's ventures are driven by a passion for innovation, problem-solving, and long-term value creation.

Defease With Ease | Thirty Capital

Organize, Triage, & Optimize Your Debt Portfolio

Defease With Ease | Thirty Capital is a commercial real estate advisory firm specializing in defeasance, debt management, and capital markets strategy. We help commercial real estate owners, investors, and operators make informed decisions about their debt by simplifying complex financial structures and market dynamics.

For more than two decades, our team has advised clients on defeasance transactions, debt optimization strategies, and interest rate risk management across a wide range of commercial real estate asset types. We deliver institutional level expertise to mid market and private commercial real estate portfolios, combining deep capital markets knowledge with advanced financial analytics.

Our advisory approach is proactive and highly customized. We work closely with clients to evaluate loan structures, refinancing options, and portfolio level strategies so they can identify optimal timing, reduce defeasance costs, and manage risk in changing market conditions. We do not simply execute transactions. We provide strategic guidance that supports long term portfolio performance.

LobbyCRE.AI

Defease With Ease | Thirty Capital’s newest cutting edge technology — Lobby AI combines decades of CRE expertise with cutting-edge industry-specific AI agents to help you optimize your portfolio.

Cloverdale Farm

Where Tradition Meets Innovation In Agriculture

Cloverdale Farm is a historic family farm blending sustainable farming practices with a commitment to quality and innovation. It provides not just premium products, but also an experience rooted in nature’s beauty in the Shenandoah Valley.

Pig & Nut

Where Taste Takes Time

Pig & Nut is a premium culinary and beverage smoke wood that is not just wood but a lifestyle. At our core, we believe in enjoying nature and creating memorable moments with loved ones. Pig & Nut’s sustainably sourced wood enhances your cocktails and mocktails, encouraging you to savor every experience and have fun while making lasting memories.

Finlay Biodiversity

The Soul in Soul

Finlay Biodiversity is focused on maintaining healthy ecosystems, improving agricultural productivity, and combating climate change. We do this through soil regeneration , which focuses on reversing soil depletion caused by conventional farming and deforestation.

Real Reads

Discover Your Next Great Read

Real Reads is designed for readers who want to dive deeper into meaningful content without the fluff. Whether through curated book recommendations or book-driven community and conversation, Real Reads is designed to make storytelling more engaging, accessible, and relevant to today’s audiences.