Investment Decisions: How Elon Musk Would Run a Commercial Real Estate Company
Investment decisions can make or break your success. Elon Musk invested early in some of the most successful and innovative companies of the last 25 years: PayPal Holdings Inc., SpaceX, DeepMind, Tesla Inc., and The Boring Company, just to name…
4 Ways To Leverage Psychology To Grow Your Commercial Real Estate Brand
Psychology explores the effects of biological influences, social issues, and environmental factors on human thoughts, actions, and emotions. Successful players in the commercial real estate sector embrace psychological insights to support their relationships with all stakeholders — investors, personnel, and…
How to Get Investors for Real Estate — Telling a Compelling Story
Entrepreneurs often spend years developing a project that fulfills the needs of their target market. But things work a bit differently in commercial real estate, where success depends largely on attracting the right investors and addressing their needs upfront. Convincing…
Decoding the Language of Data to Inform Your Decision-Making
‘Data’ can mean many things to different people in the commercial real estate space. From one perspective, data consists of statistics on leasing spreads, property valuations, tenant behavior, and marketing KPIs. It’s a powerful tool that enhances decision-making processes across…
Innovation: The One Thing You Need To Succeed in Commercial Real Estate
Anyone can purchase commercial real estate as long as they have enough investment capital and financing. But, if you want to be successful in building a portfolio that naturally scales, you have to do things differently than the competition. You…
Is Your Real Estate Firm Just a Commodity to Investors?
Is real estate a commodity? With information more accessible than ever, investors can compare offerings from a wide variety of sponsors. And thanks to the tech-enabled industry environment, they’re no longer limited to investing within their personal networks or geographic…
The Key to Greatness: 1% Improvements
“Take your 10-year life plan and ask yourself, ‘Why can’t I do this in six months?’” – Peter Thiel, co-founder of PayPal. Thiel’s quote reflects a common narrative in business psychology that says, ‘if you don’t think big, you won’t…
Is ‘Disruptive Innovation’ Really Disrupting Commercial Real Estate?
‘Disruptive innovation’ is pervasive across many business sectors. Yet more important than creating your own disruptive innovation in commercial real estate is to pay attention to the ways in which existing innovation methods and ideas are evolving. In other words,…